Ford takes Fiesta upmarket to lift profitability

COLOGNE, Germany (Reuters) - Ford wants to raise profitability in Europe by adding higher-margin versions of the Fiesta subcompact, its best-selling regional model, the carmaker's top European executive said.


COLOGNE, Germany (Reuters) – Ford wants to raise profitability in Europe by adding higher-margin versions of the Fiesta subcompact, its best-selling regional model, the carmaker’s top European executive said.

Ford takes Fiesta upmarket to lift profitability

COLOGNE, Germany (Reuters) - Ford wants to raise profitability in Europe by adding higher-margin versions of the Fiesta subcompact, its best-selling regional model, the carmaker's top European executive said.


COLOGNE, Germany (Reuters) – Ford wants to raise profitability in Europe by adding higher-margin versions of the Fiesta subcompact, its best-selling regional model, the carmaker’s top European executive said.

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